Franchisors (or Master Franchisees) are the driving force of the Jim's system. They are responsible for recruiting, training and supporting Franchisees, which includes finding them work and providing practical and moral support. They are ‘hands on' – usually operating a franchise themselves while building and supporting their team.

Franchisors set an example of hard work and customer service. They can help others to run a successful business because they've done it themselves. It is a demanding role that combines practical ability with a high level of personal and business management skills. Franchisors must provide strong leadership, helping Franchisees to understand where they may be going wrong. But treating them at all times with the utmost respect and consideration. In our terms, Franchisees are customers rather than subordinates.

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